Spearheaded by John Schoolcraft (Global Chief Creative Officer), the oat-milk company Oatly has gotten to be know for its unique advertising style. Set out to humanize the brand, John has approached brand building from a non-traditional point-of-view. Even so far as to including his personal email on the back of Oatly’s packaging.

In the conversation with host Gabi Kay (co-founder, Green the Bid), John discusses why it’s important for a brand’s message feel more like a conversation, the highly publized deal with Blackstone and how small steps taken is a key to live in a more sustainable way.

Also available on Spotify.



In 2022, the only festival dedicated to film craft in advertising and moving image will host a live awards ceremony at the MIS (Museu da Imagem e do Som de Sao Paulo). Join us on Wednesday 25th May to recognize the most well-crafted work in Latin America!