Casey Rand is an award-winning writer and first Chief Creative Officer of the Potential Energy Coalition. In 2018, she was named one of AdWeek’s 18 Most Culturally Influential Creative Leaders. After 13 years of working in advertising, most notably as an Executive Creative Director at Droga5, she took the leap to work on the cause she’s most passionate about; reshaping how we think about climate change. Casey also writes for various humor outlets, including The New Yorker, McSweeney’s, Reductress, The Belladonna Comedy and Funny or Die.

Potential Energy Coalition is a nonpartisan, nonprofit coalition that includes the best talent and most awarded firms in the marketing industry. It brings together America’s leading creative, analytic and media agencies to shift the narrative on climate change.


Also available on Spotify.
*Errata:
– 27% of people are concerned about climate change.
– Texas is the national leader in wind and 5th in the world.

RESOURCES:

All We Can Save, edited by Dr. Ayana Elizabeth Johnson & Dr. Katharine K. Wilkinson

The Ministry for the Future, by Kim Stanley Robinson

CICLOPE ARRIVES IN SAO PAULO!

In 2022, the only festival dedicated to film craft in advertising and moving image will host a live awards ceremony at the MIS (Museu da Imagem e do Som de Sao Paulo). Join us on Wednesday 25th May to recognize the most well-crafted work in Latin America!

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