CATEGORIES – ENGLISH


Only advertising spots (commercials) created for any media can be entered in this section. Pieces entered into this section can not be submitted to any other section (e.g. Branded Content).

DIRECTION - UNDER 90 SECONDS


Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects. Films up to 90 seconds are eligible in this category.

DIRECTION - OVER 90 SECONDS


Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects. Films over 90 seconds are eligible in this category.

CINEMATOGRAPHY

Judges will evaluate the cinematographer (Director of Photography) skills in the technique and the construction of a unique visual style, involving aspects such (as) lighting, settings, textures, among others.

VISUAL EFFECTS

The jury will evaluate the integration of the visual elements captured by a camera and those made by the use of a computer (CG).
To enter this category we require companies to enter the piece with a breakdown next to it (the breakdown has to be 2 minutes length max.)

ANIMATION

The talent of the artist is evaluated in the creation of characters, elements or actions that provide the motion sensation and have been produced in 2D, 3D, Motion Graphics or Stop Motion.

EDITING

The evaluation process considers the creative contribution of the editor to an idea, either via the selection of the best shot of each take, the speed provided to the film or others.

PRODUCTION DESIGN

The category involves the overall look of the film that illustrates the setting and visual style of the story. Includes the design of the sets and location choices, among others.

CASTING

The jury will consider the casting director’s skills in selecting actors to play the main roles in the film, as well as the actors’s work and contribution to the piece.

WRITING


The jury will take into account the contribution of the written script to a successful final execution. Characters, movements, actions, dialogues, scenes and expressions will be considered.

ORIGINAL MUSIC

Judges will evaluate the original composition of a jingle or soundtrack applied to any advertising format. It can be made for a live action film, an animated film, a radio spot, an app, video game or any other.

SOUND DESIGN

Judges will evaluate the creation and the artistic use of sound effects, human or computer generated voices and/or elements of music to exacerbate images. Sound could be developed for either a spot on live action, animation or any other.

ADAPTED MUSIC

Judges will evaluate the creative and intelligent use of pre-existent music, the quality of production, the originality in remixing and the musical arrangements. In the case of music that wasn’t originally composed, but is appropriate for the piece, jury will also evaluate the reproduction.

 

Music Videos created for a song with promotional or artistic purposes, meant to be broadcasted on any media, can be entered in this section.

DIRECTION

Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects.

 

BRANDED CONTENT

Short films comissioned by a brand and intended to be distributed as editorial content, meant to be broadcasted on any media, can be entered in this section. Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, sound, music, casting and remaining film-related aspects.

INTERACTIVE FILM

Any interactive film (commercial, branded content, music video or short film) broadcasted on the internet. Judges will focus on craft, the thought behind the user’s interactive experience, the beauty of the graphic design, photography, illustration, typography or sound design. To enter, upload the video and then provide a link to the work itself.

LIVE EXPERIENCE


This category recognises the best in live interactive experiences, digital installations, innovative use of projection, multiscreen experiences and other ground-breaking work employing new technologies. To enter, upload an explanatory video.

NEW TALENT IN DIRECTION

The purpose of this special category is to discover and introduce new directors. Jury will evaluate the narrative and aesthetic innovation skills of directors up to 25 years old in commerciales, music videos and short films, both in live action and animated films.