Chief Creative Officer


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41 Lions at Cannes , including a Grand Prix in Mobile. Among many other great awards like D&AD, Clio, OneShow. In  2014 she was named ” Woman of the Year” by Advertising Age , “The number 1 creative woman in the world” by the Business Insider, “Top 5 most awarded creative directors in the world” by the Big Won Report , and she was the only Brazilian in the ” creativity 50 ” from Ad Age. She was the President of the Mobile category at the Cannes Lions Festival of creativity and president at D&AD in the new midia and innovation category, and jury among many other creative festivals. Joanna is part of the D&AD advisory Board in London and president of Clube de Criação in Brazil.

Joanna began her professional advertising career as a copywriter trainee at Ogilvy (1996), and worked as a copywriter at DPZ (1997-99), W/Brasil (1999-02) and Africa Advertising (2002-12), three iconic ad agencies in Brazil. The product of two academic powerhouses, Joanna graduated with an Arts degree from Brasilia University (UnB), and earned her postgraduate degree in Advertising & Marketing from ESPM, one of Brazil’s first institutes of higher learning, known for academic excellence in communication, marketing and business management.