Jones+Tino began working together in 2004 as a creative team at F/Nazca Saatchi & Saatchi – Brazil. They began directing films for Nike, quickly receiving international recognition for their strong narrative styled films. Their commercials “Addiction” and “Before and After” starring Brazilian football star, Ronaldo, become critically acclaimed and soon, Jones+Tino found themselves full time directing.
In 2015, the spot “100” for Leica was awarded Film Grand Prix at Cannes. The film celebrates the brand’s 100th anniversary and pays tribute to some of the most iconic moments that have been captured in camera. Last year, the commercial Blood for Bodyform made the news for breaking the period commercial clichés and approaching menstruation from a whole new perspective.