Born in Germany, she completed studies in Business and German in Aix-en-Provence and at the École du Louvre, Paris.
In the early 90s, she started her own agency in Cannes, and then went on to KNSK/BBDO as Head of Planning. She was a Managing Director at Leagas Delaney and Jung von Matt, where she later became Chief Strategy Officer. Finally, in 2012, she co-founded thjnk ag, where she is Spokesperson and member of the Management Board.
She is also Co-founder and Chairperson of the official Account Planning Group of Germany (apgd) and Co-founder of the German branch of the International Women’s Forum (IWF). In 2004, she was recognized as Advertising Person of the Year by the German magazine HORIZONT.