Born in Belo Horizonte, Brazil. His intensely individual style and ability to think across photography, video and installation was forged during three years spent at Benetton’s pioneering creative lab, Fabrica. Now an established director, his vision incorporates an intelligent balance of visual impact and emotional depth; qualities that have attracted clients such as Volksvagen, Google, HP, Brahma, Adidas Red Bull, Coca Cola, Nike, Nestlé, among other. This talent to marry the aesthetic and conceptual has allowed many pieces of cross over from the commercial to be shown in festivals an exhibitions in Europe, Brazil, Japan, USA and Latin America. Together with dj and music producer DIPLO, released the feature documentary “FAVELA on BLAST”. In 2021 he launches “Rodantes”, his first fiction feature film, shot in the Amazon rainforest.