LUISA KRACHTBased in Buenos Aires. Represented by Primo since 2011, Markenfilm, and Standard Films, since 2015.
Born in Buenos Aires, Kracht has been living in Argentina for most of her life.
In 2008, after completing the Image and Sound Design career at the University of Buenos Aires, she joined Primo as Creative Assistant. In 2011, Kracht started directing her own commercials. Her first project was a Nike campaign for BBDO Buenos Aires called “The Day The Stadium Spoke”, that won a Bronze Lion at Cannes in 2012. In 2017 her Argentina Tourism campaign won Bronze in Film at Cannes Lions Festival of Creativity, and Gold at El Sol and El Ojo de Iberoamerica.
In the recent years Kracht has worked in Argentina, Chile, Brazil, Spain, Italy, Mexico and the United States alongside agencies such as DAVID, Del Campo Saatchi & Saatchi, La Comunidad, Leo Burnett, Ponce Buenos Aires, BBH, Africa and AKQA in projects for clients such as Ambev’s Andes Beer, Coca-Cola,, McDonald’s, Mondelez, Pepsico, Unilever’s Axe, VIVO, Aeromexico, Toyota and Fiat, among many others.