GUESTS

MICHAEL WILLEKE
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MICHAEL WILLEKE

The Coca-Cola Company Germany

Director of Marketing Communications

Germany

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Since January 2009, Michael Willeke has been Director Marketing Communications at Coca-Cola GmbH and responsible for the brand marketing of Coca Cola’s entire portfolio in Germany. Michael Willeke is able to draw on many years of work experience in a variety of areas in advertising and marketing management.
As Account Manager and, starting in 2004, Account Director at Aimaq Rapp Stolle in Berlin, he was responsible for the development of brand and communication strategies for various brands in the food, consumer goods and sporting goods sectors. In 2006, he assumed the role of International Marketing Manager at Puma in Herzogenaurach within the Puma Running division. He then became Head of Marketing for emerging markets in 2008 in Salzburg, overseeing the complete Puma portfolio in Eastern Europe, the Middle East, Africa and India.
Michael Willeke was born in Paderborn in 1976. Following his practical training in advertising management, he graduated in 2004 with a Bachelor of Arts in European Media Studies from the University of Potsdam.