Tool of North America

Managing Partner of Live Action


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Oliver Fuselier boasts over 20 years of experience as a producer, counting legendary directors David Fincher, Mike Mills, Kinka Usher, Michael Bay, and numerous others among his many collaborators. Under his leadership at Tool, he has overseen a steady stream of live action and interactive content, including the acclaimed integrated executions Clouds Over Cuba, JAM with Chrome, and Take This Lollipop, VR-driven projects for MS Society (W&K Portland) and Infiniti (CP+B), as well as spots for SoFi, Microsoft, Go Daddy, Under Armour, Keystone Light, Mini, and Airbnb’s first ever broadcast campaign. Fuselier has served on the west board of the AICP and won awards including Emmys, Webbys, Clios, VMAs, the AICP Next Award, and honors from the FWA and SXSW.

Since joining Tool in 2011, Fuselier has curated the company’s roster to boast groundbreaking directors such as Marc Forster, Dan Sully, Shawn Z, Brig, and Julius Avery. He brings to his post an enterprising spirit that reaches beyond traditional advertising models and as such, his tenure has born exciting new projects with unprecedented scope and breadth, including his collaboration with San Francisco-based Brit + Co, an online media and e-commerce platform.

Since his promotion to Managing Partner of Live Action, the company has signed top filmmakers Philip Montgomery, the Schaeffers, and James Wan, and was recently named to Creativity and Advertising Age’s prestigious Production Company A-List.