GUESTS

PAOLA FIGUEROA (PATOLA)
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PAOLA FIGUEROA (PATOLA)

MADE

VP Creative

Mexico

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Graduated from the Marketing and Advertising Institute -IMP- Paola has a 15-year experience career as a copywriter, Art Director. She was cice-president of Flock Linked by Isobar (Dentsu group) for 3 years, and later General Creative Manager at Proximity. Today she is VP Creative at Made.

Paola has developed creative work for several brands such as Nike, The Coca Cola Company, Pepsico, Sabritas, José Cuervo, Bacardi, Nestlé, Visa, Domino’s Pizza, Saba, Herdez, Mondelez, Ford Motor Company, Kotex KCC, American Eagle Outfitters and Burger King. Implementing brand commerce, e-commerce and integrated campaigns helping her clients to transform in the digital Era.

Her work has been awarded in Cannes Lions Festival, El Sol, FIAP, El Ojo de Iberoamerica, AD&D, Clio, Mexican Creative Circle, and the gran EFFIE award for Domino’s pizza digital campaign, recently she was one of the female Talents presented in Woman to Watch Mexico. She has been jury for El Sol, Fiap, Desachate, and at the Circulo de Oro Festival in Mexico.