Ask any person in India, young or old, about ‘Zoozoos’ and their faces will burst into a smile of recognition. Zoozoo is a character created by Rajiv Rao for Vodafone. And today it is much loved by everyone and has become the brand’s mascot. Rajiv’s Zoozoos campaign was the most viewed viral in the world. And CNBC India awarded it the Campaign of the Year.
After art college, Rajiv cut his teeth at a few agencies doing fresh award-winning work. In 1999, he joined Ogilvy & Mather – the most creative agency in India. And in ten years, he took on the role of National Creative Director. Over those years, he created advertising that cut across various languages, cultures and demographics of a diverse country like India. He believes in work that’s simple and effortless.