SUSAN HOFFMANOne of our few Portland natives, Susan Hoffman started her career as an art director at Pihas, Schmidt, Westerdahl before moving to TBWA\Chiat\Day Seattle. Three years later she came to Wieden+Kennedy as employee No. 8 and has spent the last 30 years defining the agency’s culture and setting the bar for creative excellence.
Susan has a tendency to shake things up a bit. That’s probably because she finds the status quo boring. Case in point, a walk past the Dakota building in New York City inspired her choice of The Beatles song “Revolution” for the Nike spot of the same name. She’s injected her unique perspective into some of the most memorable ads W+K has produced for virtually every client we’ve ever had. Susan is never satisfied unless the work feels fresh and interesting.
Since David Kennedy’s “retirement” in 1993, Susan has provided the visual yin to Dan Wieden’s storytelling yang. She’s worked as a creative director; opened both our Amsterdam and London offices, serving both as executive creative director; and ran Wieden+Kennedy 12, our experimental ad school. Along the way she’s introduced the world to directors like David Fincher and Michael Bay and helped launch the careers of many of the most successful creative directors in the industry.
Under her leadership as executive creative director of the flagship office, Portland has rapidly grown to an office of over 600 people and earned a number of distinguished agency of the year honors from several leading industry organizations and publications. Susan has also been one of the most awardwinning creatives on Creativity’s Awards Report for the past four consecutive years.
From early 2014 through the end of 2015, she worked alongside Dave Luhr and Colleen DeCourcy in the global management ranks, partnering with Colleen as CoGlobal Executive Creative Director. During her time in this role, she spent a brief tenure as ECD in both the New York and Delhi offices, bringing a truly unique and seasoned taste of the WK culture to the global level.
In January of 2016, Susan returned to Portland Management to work with her former partners Mark Fitzloff, Joe Staples, and Tom Blessington, continuing to nurture the creative talent within our walls, and push forward to find new and different ways of working and thinking.