CCO & Co-Founder


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Walter has been working in Advertising for the past 15 years. Talents like, Ramiro Agulla, Carlos Baccetti, Hernán Ponce y Fernando Vegaolmos hired him to lead their agencies. He has made several regional and global hits for brands like Coca Cola, Sprite, Axe, Impulse, Rexona, Knorr and Volkswagen. Walter was the creator of multi-awarded campaign Las Cosas Como Son for Sprite, Tomá lo bueno for Coca Cola, and the most famous global ads for Axe, Rexona and Impulse in the last years.

He has more than 150 international awards, including 25 Cannes Lions, 10 Clios, 6 Grand Prix in Círculo de Creativos Argentinos, and Grand Prixes in El Sol de San Sebastián, FIAP and El Ojo de Iberoamérica. In 2008 was chosen Best Creative Director in his country Argentina, with a Jerry Goldemberg Award. And the agency that he was leading, reached up to the 7th place in Gunn Report. He was also awarded with 2 Grand Effies due to the success of Axe and Sprite in sales. At the end of 2009, he moved to Mexico to be the President at DDB and member of the global creative council of DDB.

Now he is the co-founder, and CCO of the agency hello_