Guillermo is the Head of Growth and Marketing at VICE Mexico. He has been working within the realms of content creation for the past 12 years; starting as a writer, evolving as a developer to later become a marketing leader in the Mexico. As Marketing Director for VICE Mexico, Guillermo has extensive international experience in driving exceptional growth for all VICE verticals in Mexico and Latin America.

In the last few years, he has led the expansion of VICE into new media, such as the launch of VICE News Presenta on linear TV. Guillermo is also responsible for the creative services VICE provides to their clients in Mexico, working closely with businesses like AB-I, Diageo, Samsung, Nike, and Netflix, amongst others. During the past years, VICE has transformed the branded content landscape in the region.

Guillermo is the proud owner of a corgi named Chester.