In 2020, Hutchison Three’s “Real 5G: The future”, directed by Ian Pons Jewell, produced by Academy Films with sound by String and Tins, won a Grand Prix at CICLOPE Festival. A couple of weeks ago we had a chat with director Ian Pons Jewell and sound designer Will Cohen to know more about this outstanding piece of film craft.

Check the full commercial below!


In 2023, the only festival dedicated to film craft in advertising and moving image goes back to Sao Paulo, and will host its live awards ceremony at the MIS (Museu da Imagem e do Som de Sao Paulo). Join us on Wednesday 25th May to recognize the most well-crafted work in Latin America!