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  • company

    McCann Santiago

  • position

    Regional Creative Director

  • website


about the jury

Felipe Abufhele was born in Santiago, Chile. He studied Communications at the Duoc Chile Professional Institute. He began his career as a Creative Copywriter at Grey Chile, working with brands like Heineken and People & Art. Later, he worked at Ogilvy Chile, handling accounts for NestléJumboBeckerVolvo, and Unicef. In 2013, he spent time at Ogilvy Sao Paulo, focusing on the US Latino Market with Coca-Cola Zero. After that, he moved to McCann Santiago to oversee communications for Chilean National Television. In 2014, he joined Porta, Chile’s largest independent agency, where he served as Creative Director, managing accounts for CCU, Copec, Entel, Chilean Red Cross, Banco Falabella, and Walmart, among others. Finally, in 2021, he returned to McCann Santiago where he currently holds the position of Regional Creative Director for Latam Airlines and Chevrolet, leading the exclusive agency for these brands, Commonwealth and Graphene.

He’s been fortunate to win awards at creativity festivals such as Cannes LionsLondon International AwardsClioEl Ojo de IberoaméricaWave FestivalEFFIE Chile/Latam, and ACHAP.

I’ve also had the privilege of serving as a judge for ACHAPYoung Creative Cannes LionsEffieEl Ojo de Iberoamérica, and Wina.