Before becoming a producer, Tarek was already making things happen as the former communications director of TECHO, one of Latin American’s biggest non-profit organizations. After a couple of years building houses in rural places and seeking for poverty–free society, while working side by side with some of Peru’s best agencies, he decided to put down nail and hammer to pursue his passion: Production.
Today, Tarek is the co-owner and executive producer at Fértil. Prior to founding his own production company, he worked as executive producer at Patria and Saturno, Peru’s most awarded production companies in 2015 and 2016 respectively.
His work has won awards at numerous international shows including Clio Awards, New York Festivals, LIA’s, Wave Festival, El Sol Festival, Andy Awards, El Ojo de Iberoamerica, D&AD, and Gold in Cannes Lions.
In Spanish, Fértil means different things; ‘’land, space in time, or living being” but they all share a common purpose – being ready to produce. No wonder that in less than 2 years this has become one of Peru’s leading production companies.
When he is not behind a camera you might find Tarek behind a Go Kart steering wheel or rolling at a Jiu-Jitsu dojo.