Adriana studied Social Communication with an emphasis on audiovisual production at the Pontificia Universidad Javeriana in Bogotá. She began her career as an art set designer at Rhayuela Films and later decides to join production and art, migrating to editorial photography production.
After living 4 years in Spain and working in fashion, she returns to Colombia and continues her career in art production at Dynamo productions. Here she begin to work on advertising where she has more than 12 years of experience as an executive producer. She develop her experience between two worlds: agency and production companies, such as: Akira cine, Sancho BBDO and Los Notarios, where she currently works.
Based in Colombia, she has made multiple national and international productions for clients such as Pepsico, ABinBev, Avianca, Trident, Telefónica, Bancolombia, among others in countries as Colombia, Perú, Chile and México. Her focus in recent years has been to develop 360 campaigns and to strengthen digital content production and development, which is her expertisse.
As art is one of her passions, she has worked in mixing two areas: the creative and the executive area, to achieve the most powerful crafting and the best production quality by the hand of each director.