Alfredo Alquicira 500X500


Jury President

Alfredo is a hybrid creative with ATL, Digital, BTL, Shopper, and Pharma knowledge. He has highly developed leadership, team building, strategic and presentation skills. He excels in creating robust relationships with his clients and colleagues.

Alfredo has been President of Mexico’s Creative Circle from 2013 – 2014. The Creative Circle is the association that gathers the Advertising Industry and is in charge of Mexico’s creative Festival and the industry’s annual creative ranking.

Top accolades include Creative Circle, IAB, FIAP, EFFIE Mx, EFFIE Latam, WAVE, NY Festivals, LIA, El Sol, El Ojo de Iberoamérica, Webbys, and Cannes Lions. Internationally he has been a juror at Cannes Lions (Direct), Cannes Young Lions (Digital) WAVE festival in Brazil and FIAP twice (spearheading the “Year of Mexico” at the Miami edition), El Ojo de Iberoamérica twice, AICP, Lisbon Festival, and Volcán Festival (Central America).

Juror at Mexico’s “Círculo de Oro” (Golden Circle) Festival four times, Cannes Young Lions in México three times, Effie and IAB.