Jury President

Felipe Luchi, born in Rio de Janeiro, has been working in advertising for over 25 years. He is both co-owner and creative director at Santería, a production company with just over one year of experience in the Brazilian advertising market. Santería focuses on producing campaigns for some of the most creative brands and agencies in Brazil. It is already the most awarded production company in the country, according to Meio & Mensagem’s report released in February earlier this year. It has also been considered the “Best Production Company” in the “Local Performance in Brazil” category during El Ojo de Iberoamérica 2021, besides being awarded the Grand Prix at Ciclope Latino 2021.

Before founding the company, Felipe Luchi worked in a few agencies recognized for their strong creative work. He has received some of the main accolades in the industry, including a Cannes Grand Prix, a Grand Ojo, a Grand Prix at the Brazilian Design Awards, several Cannes Lions, among others. He was also CCO and co-owner of Lew’Lara\TBWA and, while he was working at that agency, he was a member of TBWA\Worldwide’s Creative Board Global.

At the helm of Santería, Luchi adds his vision to a group of co-owners and directors chosen to form a talented and diverse team that works side-by-side with Brazilian creativity and is recognized by agencies, advertisers, and the advertising market as a whole.

His work has been crucial in bringing excellency and novelty to the films he produced, and in winning several awards for the company in 2021 at all the main national and international festivals such as Cannes Lions, Clio Sports Awards, El Ojo de Iberoamérica, CICLOPE Latino, D&AD, New York Festival, Festival Iberoamericano de La Creatividad, London International Awards, and Festival do Clube de Criação.