JIMENA SEOANE

Jime (pronounced Jimmy) Seoane is the Head of Production at ABI’s in-house agency draftLine Europe.

She started her journey at Universidad de Buenos Aires where she finished her Film degree. Early in her career Jime produced campaigns for Nike, Head and Shoulders and Coca Cola amongst other brands. In the search for new challenges, she went to New York to do a post graduate course in Film Production at NYU where she wrote her first comedy pilot series. She then returned to Buenos Aires and joined Mother where she produced award winning campaigns for Lucchetti, Banco Hipotecario and Chilean beer Becker.

But Jime wanted to keep exploring the world so in 2015 she arrived in London with just her Italian passport in her pocket. Soon she became a producer at adam&eveDDB where she produced campaigns for Skittles, Halifax and H&M with David Beckham. She also completed a master’s degree in Digital Innovation at Hyper Island by 2017.

Jime joined draftLine Europe in 2019 when they were only 4 people, and she was seduced by the challenge of building and agency from scratch. Now with over 65 and counting she proudly leads the Production team and challenges the advertising production industry to become more transparent and efficient.

She has a dog named Roma because that’s where she would like to retire when she’s really really old.