CATEGORIES

The Jury will evaluate the cinematographer’s artistic view and technical skills in the construction of a unique visual style, considering aspects such as shot composition, lighting, camera angles, movements, textures, among others.

The Jury will consider the production design and art direction that inform the visual style and overall look of the film. Set design, location, and other visual elements developed for the project will be considered.

The Jury will consider the casting director’s skills in selecting actors to play the main roles in the film, and the onscreen talent’s skills in evoking a captivating performance and their contribution to the piece.

The Jury will evaluate the quality and impact of film-craft elements such as direction, cinematography, production design, styling, casting, and editing among others.

Commercials and brand content films made with few resources for broadcast across any media, where the overall production budget was under USD 50,000 are eligible for entry in this category.

Short films and music videos are not eligible in this category.

Entrant companies must upload a PDF file detailing the overall production budget in USD.

This category recognizes excellence in the production of multi-piece advertising campaigns, highlighting the ability to deliver consistent quality and creativity across multiple films. The Jury will evaluate the visual and narrative coherence maintained in the campaign (defined as a series of interconnected films developed under a unified concept), as well as outstanding examples of film craft.

Campaigns consisting of 3-6 commercial films, with a combined total length of 20 minutes max., for broadcast across TV, cinema, online platforms, social media, and OOH experiences can be entered in this category.

The films must be edited to be uploaded as one single video file.

The Jury will evaluate the artistry and technical skills used to seamlessly integrate VFX into the film, enhance realism or stylization, and support the creative vision of the piece. Judges will look for technical precision, innovation, and how effectively the effects contribute to the storytelling and overall viewer experience.

We highly recommend companies to upload a VFX breakdown in a separate file. The supporting video must be under 2 minutes long and must not include any credits or logos of the companies involved.

The Jury will evaluate the creative contribution of the editor to the film, evaluating the pacing, rhythm, and the ability to shape narrative and emotion through seamless transitions, timing, and structure. The work should demonstrate technical skill, creativity, and a strong contribution to the storytelling and overall impact of the piece.

The Jury will evaluate the artistry, originality, and technical excellence in the creation and animation of characters, environments, movements, and effects across a variety of formats. This includes video game trailers, cutscenes, cinematics, commercials, title sequences, safety videos, and other visual content.

Entries may use any animation techniques — 2D, 3D/CGI, stop motion, mixed media, or other innovative approaches. The Jury will assess the animator’s craft in bringing stories and worlds to life, as well as the creativity, visual style, and personality of the animated characters and their contribution to the overall film.

We highly recommend companies to upload an animation breakdown in a separate file. The supporting video must be under 2 minutes long and must not include any credits or logos of the companies involved.

The Jury will evaluate the artistry, originality, and technical excellence in the use of artificial intelligence as a production tool in commercials, music videos, fictional and documentary films, and any other short form films made in any format.

The Jury will focus on the innovative use and technical excellence in image generation, cinematography, VFX, color grading, sound design, editing, and other AI-driven process.

We highly recommend companies to upload an AI breakdown in a separate file. The supporting video must be under 2 minutes long and must not include any credits or logos of the companies involved.

The Jury will evaluate the intelligent and creative use of music applied to any film advertising format. This includes the creation of a new piece of music –instrumental or vocal– as well as the use or reworking of pre-existing music (e.g. licensed, remixes or cover versions).

The Jury will focus on how well the music helps tell the film’s story, as well as the composition or adaptation itself, in terms of originality, arrangement & production.

The Jury will evaluate the creation and artistic use of sound effects, human or computer generated voices and/or elements of music to contribute to the overall impact, narrative, and emotional resonance of a commercial. Entries should demonstrate a thoughtful and deliberate approach to sound as a narrative and experiential tool.

The Jury will award the best commercials and branded content; outstanding ideas with superb execution. The overall quality of the work will be considered, however the Jury will prioritize the idea, looking for creativity, innovation and impact, celebrating fresh, bold and effective brand storytelling.

Companies must enter a written summary explaining the brief, the execution and the results of the project. Data showing the effectiveness of the idea can also be added. The PDF should not exceed 1 page.

In addition, we highly recommend companies to upload a case video in a separate file. Videos can be up to 2 minutes.

This category honors innovative and strategic ideas that elevate real-world brand storytelling through live experiences, installations, events and physical activations.

The Jury will evaluate how creative concepts, technical execution and production craft enhance effectiveness and audience engagement, to deliver unique and transformative in-person experiences.

Companies must enter a written summary explaining the brief, the execution and the results of the project. Data showing the effectiveness of the idea can also be added. The PDF should not exceed 1 page.

The supporting material must not include any credits or logos of the companies involved.

This category celebrates breakthrough creativity in digital brand communications, including online experiences, digital campaigns, interactive content and virtual activations.

The Jury will evaluate how creative strategy, technical excellence, and innovative use of tools and platforms elevate storytelling and craft to achieve original, high-impact results that transcend conventional digital formats.

Companies must enter a written summary explaining the brief, the execution and the results of the project. Data showing the effectiveness of the idea can also be added. The PDF should not exceed 1 page.

The supporting material must not include any credits or logos of the companies involved.

This category recognizes excellence in the idea and effectiveness of multi-piece advertising campaigns, highlighting the ability to deliver consistent quality and creativity across multiple films.

The Jury will evaluate the effective impact and creativity maintained in the campaign (defined as a series of interconnected films developed under a unified concept), as well as outstanding examples of film craft.

Campaigns consisting of 3-6 commercial films, with a combined total length of 20 minutes max., for broadcast across TV, cinema, online platforms, social media, and OOH experiences can be entered in this category.

The films must be edited to be uploaded as one single video file.

Companies must enter a written summary explaining the brief, the execution and the results of the project. Data showing the effectiveness of the idea can also be added. The PDF should not exceed 1 page.

In addition, we highly recommend companies to upload a case video in a separate file. Videos can be up to 2 minutes.

This category honors innovative and strategic uses of artificial intelligence that elevate brand storytelling and enhance creativity across brand experiences, commercials, campaigns, and activations of any kind.

The Jury will evaluate how AI—whether through data-driven methods, machine-learning algorithms, or tools applied throughout the process—has enhanced creativity and effectiveness.

Companies must enter a written summary explaining the brief, the execution and the results of the project. Data showing the effectiveness of the idea can also be added. The PDF should not exceed 1 page.

In addition, we highly recommend companies to upload a case video in a separate file. Videos can be up to 2 minutes.

This category celebrates the use of humor in commercial storytelling. The Jury will award the best examples of branded comedy, paying particular attention to the script, performances, and the overall comedic direction of the film.

Any kind of audiovisual or interactive content (TV commercials, branded content, apps, websites, etc.) created to inspire positive change and promote a more sustainable, fair and inclusive world, are eligible for this category.

Content that effectively raises awareness and encourages action on environmental, social and ethical issues can be entered. It may be created for an ONG/NGO, charity or other foundation, around issues such as climate change, conservation, renewable energies, sustainable production and consumption, equality, diversity, human rights, education and community wellbeing.

Companies must enter a written summary explaining the brief, the execution and the results of the project. Data showing the effectiveness of the idea can also be added. The PDF should not exceed 1 page.

In addition, we highly recommend companies to upload a case video in a separate file. Videos can be up to 2 minutes.