Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects. Commercials and branded content films up to and including 90 seconds are eligible in this category.

Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects. Commercials and branded content films over 90 seconds and up to 20 minutes are eligible in this category. Please, respect the time limit!

The Jury will evaluate the cinematographer (Director of Photography) skills in the technique and construction of a unique visual style though lighting, camera angles, settings, textures and other on-set considerations that contribute to the overall quality and composition of the motion-picture photography.

The category involves the overall look of the film that illustrates the setting and visual style of the story. Includes the design of the sets and location choices, among others.

The Jury will consider the casting director’s skills in selecting actors to play the main roles in the film, and the actor’s / actress’s skills to invoke a captivating performance and his / her contribution to the piece. The use of voice performance, like narrators, will be also be taken into consideration.

The jury will evaluate the integration of the visual elements captured by a camera and those made by the use of a computer (CG). To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes length max.

The talent of the artist is evaluated in the creation of characters, elements or actions that provide the motion sensation and have been produced in 2D, 3D, Motion Graphics or Stop Motion. To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes length max.

The Jury will evaluate the creative contribution of the editor to the idea, via the selection of the best shot of each take, the speed provided to the film, the assembling of images, dialogues, music, sounds or any other element to create a consistent piece work.

Judges will evaluate the intelligent and creative use of music specifically for, and applied to, any film advertising format. This includes the creation of a totally new piece of music –instrumental or vocal–, as well as the use or reworking of pre-existent music (e.g. remixes or cover versions or licensed music). The judging will focus on how well the music helps the film tell its story as well as the composition or adaptation itself, originality, arrangement & production.

This category is introduced to recognize the craft of creativity in commercial films produced to be broadcasted in TV, cinema, online platforms, social media and out-of-home experiences. The jury will award the agencies, clients, and/or creatives behind fresh, bold and effective film advertising ideas.