Carolina
Cordini

about the jury

Carolina Cordini was born in Buenos Aires, Argentina, in September 1977. She studied at the FUC (Cinema University at Buenos Aires), where she developed a strong passion for audiovisual production. She has worked in advertising for more than 20 years, alongside different production companies, until 2008, when she joined Primo Content as executive producer and co-founder. She’s been designing the company’s strategy from its beginning together with Nico Perez Veiga and Martin Kalina. In the past few years, Caro has worked for some of the most prestigious advertising agencies and production companies in the world, producing films for the most trend-setting brands in the world of creativity, such as: Powerade, Sprite, Cadbury, Nivea, Nike, Renault, Axe, Rexona, Toyota, Ford, Citroen, Pepsico, Coca-Cola, Mercado Libre, Samsung, Uber, etc. 

In 2020, she was president of the Film Craft Jury at the Argentinean Creatives’ Circle Awards (El Diente), and came back as a jury member in the same category three years after that. Also, in 2022, she was part of the Film Craft Jury at Cannes Lions. 

With Primo, as producer, she won numerous awards in some of the major advertising festivals in the world, including over 20 Cannes Lions and two Cannes Grand Prix. Under her leadership, Primo has also been named Production Company of the Year twice in CICLOPE Latino, 7 times at the Argentinean Creatives’ Circle Awards and 8 times at El Ojo de Iberoamerica. 

She is obsessed with perfection and details. She is very demanding with her and her team’s results, always seeking to improve herself, working at the highest level. 

Creative, logical, globe-trotter, problem solver, food lover, multitasker, a diplomat and police chief… Caro does all of it simultaneously.