María Luján
Donaire

about the jury

After getting her bachelor’s degree in Advertising and Public Relations at Universidad Católica Argentina, she started her career as a copywriter. 

For the last 20 years, she has worked on projects in Argentina and around the world with major brands, including Coca-Cola, Volkswagen, Chevrolet, Citroën, DS, Volvo, Unilever (Hellmann’s and Knorr), Mondelēz (Milka, Clight, and Tang), Clorox Latin America, Kimberly-Clark, Santander, Philips, SC Johnson, HBO Max, and Reckitt. 

Many of her creative works have been awarded at Cannes Lions, LIA, The One Show, Sol, Cresta Awards, PHNX, Ojo de Iberoamérica, among others. In 2019, Ojo de Iberoamérica recognized her as one of the most awarded women in Ibero-America. She is Top 3 Creative Director of Argentina in the ranking of Lürzer’s Archive. She led the team that positioned Hoy by Havas Buenos Aires as the top Argentine Agency in Latin America at Ojo de Iberoamérica 2022. 

She has been honored to serve on the jury of many prestigious festivals, including Cannes Lions 2023, The One Show 2023, the New York Festival 2023, and the Clio Awards 2024. 

Beside her job at the agency, she co-founded Círculo de Creativas Argentina (Argentina’s Creative Women Association), a community created to support and promote female talent at creative departments.