Head of Production
about the jury
As a passionate cinephile, Sofia Garmilla endeavored to refine her skills through various programs at the Centro de Capacitación Cinematográfica (CCC) and Centro Universitario de Estudios Cinematográficos (CUEC), two renowned institutions in Mexico. She began her journey in advertising production in 2010. Throughout her career, she’s had the privilege of producing campaigns with prominent directors for some of the world’s largest brands, recognized and awarded at prestigious festivals such as D&AD, One Show, Cannes Festival, Ojo de Iberoamérica, CICLOPE, among others.
In 2022, Iconoclast, one of the world’s foremost companies, invited Sofia to establish and lead as the Executive Production Head of their office in Mexico. As a producer, her commitment extends beyond project execution; she dedicates herself to contributing to Mexico being acknowledged as a reference in high-level productions. She takes pleasure in showcasing the creativity of our industry and gaining recognition as a highly prepared professional community.
Sofia’s goal is not only to meet international standards in advertising production but to elevate them. She aspires for collaborative work to be a memorable experience, where the shared passion for cinema and the camaraderie of the crew unites us.