MAUREEN HUFNAGEL

Maureen
Hufnagel

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about the jury

Maureen Hufnagel is renowned for creating immersive, visually striking worlds that transform brand storytelling into unforgettable experiences. 

With a distinguished career as Art Director, Head of Art, and Creative Director at powerhouse agencies including Grey, Saatchi & Saatchi, and Young & Rubicam, she has earned top industry honors such as Cannes Lions, Clio, D&AD, and One Show. 

A tastemaker and creative industry leader, Maureen brings a sharp cinematic eye that uniquely fuses aesthetics with storytelling and humor to her directorial work, crafting award-winning campaigns for global top brands. Her portfolio has been recognized at Cannes Lions, Clio, Berlin Commercial Festival, and CICLOPE Festival, among others. 

Expanding beyond advertising, Maureen’s short films Bipolar (Cannes Short Film Corner 2023, mentored by Apichatpong Weerasethakul and Foreign People (Cannes Short Film Corner 2025, mentored by Pedro Costa) have showcased her distinct voice in cinema. 

In recognition of her visionary impact, she was honored as one of Ad Age’s Leading Women 2025. 

She was also named Best Argentine Director 2025 at El Ojo de Iberoamérica International Festival.