Lucila
Peydro
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company
Zurda Agency
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position
Head of Production & Content
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website
about the jury
Lucila Peydro is currently Head of Production & Content at Zurda Agency, an independent creative agency based in Argentina and Mexico with local and global clients, where she works with brands such as PepsiCo, Burger King, and BBVA, among others.
With over 12 years of experience, she has worked at agencies such as Ogilvy, draftLine (AB InBev), and FCB, contributing her perspective to the production and management of campaigns for well-known local and global brands including Quilmes, Coca-Cola, Netflix, S.C. Johnson, and American Express.
