Luciana
Mendes
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company
The Coca-Cola Company
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position
Senior Director Global Creative Strategy
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website
about the jury
With over 20 years of experience in brand strategy, storytelling, entertainment, and content, Luciana Mendes has built her career across leading advertising agencies and content platforms, working where culture, creativity, and business meet. Her work is driven by a deep curiosity for culture and a belief in the power of ideas to connect people, brands, platforms, and experiences, bringing diverse teams together around shared creative ambitions.
Over the past three and a half years at The Coca-Cola Company, Luciana led Coca-Cola Trademark Creative Strategy in LATAM, spearheading major global initiatives such as Coke Christmas and Coke&Meals Platform campaigns, contributing to Coca-Cola being named Brand of the Year at Cannes 2024, with work including Thanks for Coke-Creating and the RecycleMe Grand Prix. She currently serves as Global Creative Strategy Lead for Flavors, shaping global creative direction for Sprite, Schweppes, and Fanta by translating consumer insight, data, and brand ambition into stories and experiences that build brand power and cultural relevance at scale.
