Helô
Oliveira
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company
Tropical Film
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position
Director
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website
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when
23 April 2026 16:20
about the speaker
In the tropics, reality always finds its way in. Sometimes quietly, taking on a documentary form. Sometimes exuberantly, in its most fantastic and advertising-driven version. But through the immersive lens of director Helô Oliveira, it’s always about stories and people who bring a striking layer of truth. With a solid background in journalism and extensive experience with major brands, she’s an expert at exploring completely different worlds in search of that tropical truth — a pursuit that drives her to experiment with new visual languages. To that skill, she adds her experience as a screenwriter, combining refined aesthetics with storytelling that always comes first.
Helô is also, not coincidentally, obsessed with cinema — the art form that has shaped her life and fuels her greatest passion: directing actors. Moving fluidly between genres from drama to comedy, her meticulous approach and impeccable treatments turn every project into fertile ground for innovation. She believes that even in the simplest stories, there’s always a touch of poetry waiting to be found.
Her multifaceted career has led her to create distinctive projects for brands such as Peugeot, Disney, Uber, Nubank, Itaipava, Toyota, Discovery, Warner Bros., and Samsung.
when
at ciclope
For a while, AI promised everything. Faster, cheaper, limitless. But inside real production workflows, reality looks different.
This session moves beyond speculation and into practice, where ideas collide with budgets, timelines, and execution. Through real-world projects, Ricardo John (Isla), Regiani Pettinelli (Corazón Filmes) and Luisa Rody (Diageo), with panel moderator Helô Oliveira (Tropical Film), will unpack what was actually delivered.
Where pipelines broke down, and which decisions quietly reshaped the process in ways that are hard to undo. Through cost structures, creative control, speed and authorship, they’ll look at AI not as a trend, but as a production variable.