ANA
NORIEGA

about the jury

Ana Noriega, with over 15 years of experience, became part of FCB Mexico in 2015. She was promoted to Chief Creative Officer four years later. Since Ana took up her position, she has driven the creative team to develop ideas under the Never Finished global creative philosophy. The last three years have been the key to her career, as in the middle of a pandemic, Ana led two of the most important pitches that increased the agency’s staff by over 200%; BMW Group for Mexico/Latam in 2020 and Little Caesars regionally in 2021. It is worth mentioning that she also participated in 40 pitches, of which 30 were won.

She has also collaborated with advertising agencies including: Ogilvy & Mather, Leo Burnett and BBDO, developing ideas for local, regional, and global brands such as: Bissú, BMW, SC Johnson, Little Caesars, and many others.

Ana has also been a member of the jury in regional and international festivals including: Effie Latam (2020), LBB’s Immortal Awards (2021 & 2023), One Show (2021), FIAP (2021), D&AD (2021 & 2023), Círculo Creativo de México (2021 & 2023), Ad Stars (2021 & 2023), La Vara (2021), El Ojo de Iberoamérica (2021 & 2023), Gerety Awards (2022), Lux Awards (2022), Clio Awards (2022), Volcan (2023), Andys (2024) and CICLOPE (2024). She was a Jury President for Circulo Creativo de México and El Ojo de Iberoamérica, and she was the only Mexican on the jury and on-site jury at the Cannes Film Festival 2022.

All these achievements led Ana to become part of FCB’s Global Creative Council. Ana was recognized as Leading Women 2021 by Ad Age / Adlatina, and in 2022 she was recognized by Forbes magazine as one of the 100 most creative Mexicans in the world. She has also won awards at international advertising festivals such as Cannes, One Show, Effie Latam, FIAP, Sol de Iberoamérica, Ojo de Iberoamérica, Yahoo Big Idea Chair, and Círculo Creativo de México. Also, she led the most impactful campaign in Mexico, Cuartos Vacios, which resulted in the recovery of a young minor.