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about the jury

FerO, as he’s affectionately known, joined Lopez Negrete as a creative director in 2010 and was named the agency’s Chief Creative Officer in 2012. His creative vision has been a constant companion throughout his life, from dreaming of designing toys as a young man to studying to be a chef, eventually finding his life’s calling as a lead creative in the advertising industry.

A native of Mexico City, FerO built a world-class career that spans prestigious agencies such as Lowe + Partners WorldwideDBB Mexico, and Terán TBWA. Throughout the years, he has shared his creative vision with accounts like Coca-Cola, Apple, Sol Beer, Burger KingAbsolute VodkaAdidasAxe, Samsung, Camel, FCA, VolkswagenMetLife and Walmart, to name a few. Along the way, he has earned numerous awards both in the United States and internationally, including FIAP, El Ojo, New York Festivals, and Cannes.