Sergio
Franco Tosso
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company
Fahrenheit DDB
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position
CCO
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website
about the jury
Sergio Franco Tosso is the Chief Creative Officer (CCO) at Fahrenheit DDB and one of the most recognized creatives in Peru. With over 20 years of experience working at agencies like McCann Lima, JWT, Leo Burnett Lima and Leo Burnett Colombia, he has worked for both global and local brands, being recognized at the main industry festivals. His career includes 30 Lions at Cannes Lions and various trophies at One Show, D&AD, Effie Latam, and multiple Grand Prix at El Ojo de Iberoamérica and El Sol de España.
He has served as a jury at festivals like Cannes Lions, The One Show, and as Jury President at El Ojo de Iberoamérica in Argentina. Over the past five years, he has been named as Peru’s Best Creative Director four times.
He is an active member of the DDB Regional Council, where his contribution has helped the network to be recognized as the Most Creative Network at Cannes Lions 2025. He also volunteers as President of APAP (Asociación Peruana de Agencias de Publicidad).
In his pursuit of deepening his knowledge, he studied cinematography at Escuela Internacional de Cine y Televisión de San Antonio de los Baños in Cuba, which allowed him to work as a cinematographer in projects that have been awarded at festivals like Cannes Lions. He is currently in post-production of Nosotros no dormimos, a short film he wrote which explores the dark world of illegal medicine in Peru.
