Luisa
Rody
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company
Diageo
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position
Head of Digital
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website
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when
23 April 2026 16:20
about the speaker
Luisa Rody is a digital transformation leader at Diageo, where she connects data, creativity, and technology to drive business growth.
With a background spanning L’Oréal, TV Globo, and agency environments, she brings a hybrid perspective on how ideas move from concept to execution.
Currently, her focus is on how AI is reshaping real workflows, not just as a promise, but as a tool that challenges how we produce, measure, and make decisions in marketing.
when
at ciclope
For a while, AI promised everything. Faster, cheaper, limitless. But inside real production workflows, reality looks different.
This session moves beyond speculation and into practice, where ideas collide with budgets, timelines, and execution. Through real-world projects, Ricardo John (Isla), Regiani Pettinelli (Corazón Filmes) and Luisa Rody (Diageo), with panel moderator Helô Oliveira (Tropical Film), will unpack what was actually delivered.
Where pipelines broke down, and which decisions quietly reshaped the process in ways that are hard to undo. Through cost structures, creative control, speed and authorship, they’ll look at AI not as a trend, but as a production variable.