Regiani
Pettinelli
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company
Corazón Filmes
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position
Executive Producer
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website
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when
23 April 2026 16:20
about the speaker
Regiani Pettinelli is among the leading creative production executives in the Brazilian advertising market, with a successful and widely recognized career at renowned agencies. With 18 years at F/Nazca S&S and 7 years at Wieden+Kennedy, she led production departments that helped shape the advertising landscape.
Her expertise and versatility are evident in her work for iconic brands such as Nike, Facebook, Skol, Old Spice, Nubank, Claro, Budweiser, and Mondelez. Regiani is a multi-award-winning professional at major national and international festivals, and has also served as a juror at CICLOPE and LatAm, as well as Whext.
Currently, as an Executive Producer (EP) at Grupo Dale, Regiani not only oversees the production of Corazon, Poster, and Handmaker, but also represents the international label Taking Over NY in the Brazilian market. Her career is marked by innovation, excellence, and the ability to drive creativity toward exceptional results.
when
at ciclope
For a while, AI promised everything. Faster, cheaper, limitless. But inside real production workflows, reality looks different.
This session moves beyond speculation and into practice, where ideas collide with budgets, timelines, and execution. Through real-world projects, Ricardo John (Isla), Regiani Pettinelli (Corazón Filmes) and Luisa Rody (Diageo), with panel moderator Helô Oliveira (Tropical Film), will unpack what was actually delivered.
Where pipelines broke down, and which decisions quietly reshaped the process in ways that are hard to undo. Through cost structures, creative control, speed and authorship, they’ll look at AI not as a trend, but as a production variable.