Ricardo
John

For a while, AI promised everything. Faster, cheaper, limitless. But inside real production workflows, reality looks different.

This session moves beyond speculation and into practice, where ideas collide with budgets, timelines, and execution. Through real-world projects, Ricardo John (Isla), Regiani Pettinelli (Corazón Filmes) and Luisa Rody (Diageo), with panel moderator Helô Oliveira (Tropical Film), will unpack what was actually delivered.

Where pipelines broke down, and which decisions quietly reshaped the process in ways that are hard to undo. Through cost structures, creative control, speed and authorship, they’ll look at AI not as a trend, but as a production variable.