Luis
Madruga Enríquez

about the jury

With 20 years of experience, Luis Madruga has obtained more than 950 awards and recognitions worldwide, including prestigious accolades such as more than 40 Cannes Lions, including seven Gold Lions, more than ten D&AD Pencils, Webby Digital Awards, the first Grand Prix in Film in the history of Mexico at The One Show, the first Grand Prix in the history of Mexico at the ADC Awards, The ANDY Awards, London International Awards, FIAP, Wave Festival, and El Ojo de Iberoamérica. He has achieved these honors working with prominent brands such as Citibank, BMW, MINI, Abbott, L’Oréal, Coca-Cola, Telefónica Movistar, and Whirlpool. 

Among his many achievements, Madruga has been a key member of the most successful creative teams in Mexico. His agency has been named Agency of the Year in Mexico ten times in the last eleven years at the Círculo Creativo de México, and for the past seven consecutive years at VML. It was also named Mexican Agency of the Year at El Ojo de Iberoamérica in 2017, 2018, and 2019, and most recently, together with his team, achieved recognition as the Best Mexican Agency and the second-best agency in Iberoamérica at the 2024 edition of El Ojo. He was also recognized as the Best Creative in Mexico and second-best across all of Iberoamérica.