Benjamín
Pedrero Olivares
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company
BBDO México
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position
Executive Creative Director
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website
about the jury
Benjamín Pedrero is currently the Executive Creative Director of BBDO México.
He has worked with important national and international brands including Coca-Cola, Nike, Librerías Gandhi, Mars, Bayer, Sabritas, Pepsico, Diageo, Volkswagen & Cerveza Corona and his work has won more than 100 local and international advertising awards in festivals such as Cannes Lions, Círculo de Oro, FIAP, El Sol, IAB, El Ojo de Iberoamérica, One Show, CICLOPE Latino, among others.
He was nominated as Creative Leader of the Year by the Creativepool platform in 2023.
He is also a guy very interested in preparing young talent in the creative industry. He has given classes, workshops, courses and conferences at different universities and creativity schools in the country.
