Pedro
Prado

about the jury

Pedro Prado, born in Rio de Janeiro, Brazil, began his career as a copywriter in 1998. He has lived in New York, Texas, Indiana, São Paulo, and Miami.

His career includes key roles at F/Nazca Saatchi&Saatchi (2005-2019), Leo Burnett Brazil as Executive Vice President of Creative (2019-2021), and currently as Executive Creative Director at TBWA\Media Arts Lab, working exclusively for Apple.

Pedro has collaborated with renowned brands such as Nike, Google, Fiat, Mondelez, Leica, Honda, AB InBev, Samsung, and others. Some of his most notable projects include República Popular do Corinthians for Nike and Everything in Black & White for Leica.

With over 400 international and local awards, Pedro has been recognized at festivals such as Cannes Lions, D&AD, The One Show, and Clio Awards. He has also served as a jury member at numerous advertising festivals and was on the board of Brazil’s Clube de Criação for five years.

Since 2021, Pedro Prado has made a significant impact on Apple’s creative development in the LATAM region. Among the most notable campaigns are Pink G.O.A.T., focused on Messi’s arrival in the MLS on Apple TV+, the award-winning campaign Huracán Ramírez vs. La Piñata Enchilada, and most recently, Suerte, a musical journey starring Iván Cornejo.