TATO BONO

Tato
Bono

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about the jury

Tato Bono is an advertising professional with extensive experience in production and curation. For seven years she was Production Director at Publicis Brazil. After that, she took a challenge as Vice President of Production at W/McCann and MD of Craft for 3 more years. In 2020, Tato made a strategic career change, becoming CPO and partner at Play9, a digital native company specializing in content creation and audience expansion for brands and influencers, which was awarded Best Production Company in Brazil at the Caboré Awards in 2022. In July 2024, Tato assumed the newly created position of CPO at the Publicis Groupe, being responsible for the leadership of Publicis Production, encompassing PXP and ARC. Tato is a renowned professional in her field, having served on juries at awards such as EFFIE Awards and AICP Awards. In addition, she has produced award-winning work at various international festivals such as El OjoCICLOPE, One Show, D&AD, London Awards, New York Festival and Cannes. Her career is marked by a collaborative approach and a responsible talent curation, always seeking the co-creation of projects and the union of digital production agility with high-end and advertising craft.