Giovana
Orlandeli
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company
Grupo Boticário
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position
Branding & Communication Director
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website
about the jury
A hybrid strategist and creative at heart, she has built a career at the intersection of design, branding, and consumer behavior. With a background in Art Direction and Brand Strategy, her journey spans global markets – from Europe at Leo Burnett Lisbon to LatAm at Rappi, alongside roles at industry leaders such as F/Nazca Saatchi & Saatchi and FutureBrand. A former instructor at Miami Ad School, she is currently the Branding and Communication Director at Grupo Boticário, overseeing a portfolio of 8 consumer brands. She thrives on translating complex business challenges into persuasive storytelling, believing that great work happens where rigorous logic meets unbridled creativity.
